Director | Barry Sonnenfeld @ Pony Show

As a child, fairytales are full of castles and fire breathing dragons, but as an adult those fairytales evolve into dreams of a workplace with a supportive environment. With this in mind, we subverted the bedtime story tradition with a young girl reading to her dad instead, and created a fantastical world fit for every workplace, full of vibrant CG scenarios brought to life by legendary director Barry Sonnenfeld. And to reach the executive-level decision makers who can tap into the unique UKG Life-work Technology™ to better understand the employee experience, we launched the campaign on air during game one of the World Series.