Director | Henry Lu

The fine attention to detail and craft of making a mattress by hand is worthy of pride. The opportunity to re-brand a company such as Stearns & Foster from the perspective of their craftsmen was exciting for us. The ability to engage an audience through authentic voices gains the viewer’s confidence in a deeper way. Giving the audience a glimpse of how the inner mechanisms really work, capturing how these beds are made along with our craftsmen’s drive to perfection takes our viewers on a cinematic journey.

We shot with the real deal craftsmen from Albany, North Carolina and Los Angeles - the masters of Stearns & Foster, and this crew genuinely love what they do. It matters to them and they take tremendous pride in their work and that’s what really resonated with us.