Director | Ringan Ledwidge @ Rattling Stick

The Brand launch TV commercial was built around the insight that Honda is passionate about the safety of everyone—not just the people who drive their vehicles, but everyone who shares the road with them, including other drivers, bicyclists and pedestrians.

And preventing a collision doesn’t just protect the lives of everyone on the road. It protects the lives of everyone who cares about them.

Behind-the-Scenes:

The TV spot was originally concepted and sold as one continuous take with our main character (Mark) frozen in time with everyone he loves lined up behind him in the middle of a road at night. 

Director Ringan Ledwidge changed the visual approach and features each person in their own environment, removing the VFX altogether. We find that the audience can now further relate to the depth of emotion in each vignette. We had fun guiding the process from sold script to a transformed and very moving final piece.