Director(s) | Marie Hyon & Marco Spier @ Psyop

Honda used augmented reality to deliver the 'Ultimate Get Well Card', a magical card filled with messages from well-wishers around the country and personalized for pediatric patients at the Children’s Hospital of Orange County (CHOC).

We worked with Psyop to transform a CHOC hospital room into a winter wonderland. Here we brought to life crowdsourced messages from well-wishers viewed by young patients through an augmented reality experience designed by the Psyop Lab.

In the 'Ultimate Get Well Card', children see their name personalized on the front of the card, which then magically opens to reveal the contents on paper that come to life and fill the room. As the child interacts with the card, the images float forward and flip over to reveal heartwarming content. Utilizing both text and video, we surround the child with loving holiday messages.

A short film was cut at Exile from the experience, which was posted on Honda’s social channels. For every Facebook 'Like' or 'Love' of the video, Honda donated $1 each up to a total of $100,000, to both CHOC and the Pediatric Brain Tumor Foundation (PBTF), Honda’s charity for more than 26 years.