Director | Agustin Alberdi @ Landia

Atlantis, Paradise Island is an established resort with over 25 years of brand prestige. To celebrate their 25th anniversary year they underwent extensive modernizations and looked to Zambezi to showcase these updates in a new 360 brand campaign and reclaim their icon status as the premier destination synonymous with the Bahamas.

The work debuted on October 23rd with a cross-media experience in video, social, digital and print in prominent publications, including Elle, Vanity and Travel and Leisure.

Additionally, the campaign’s themes of discovery overtook Las Vegas during Formula One weekend last month, and play a key role in high-traffic areas during the holiday shopping season across the United States. While continuing to run in the United States in 2024, the campaign will expand globally to Canada and the United Kingdom.