Invisible Armour.

Director | Rodney Lucas @ Little Minx

Behind every athlete is an army of support. This is the story of rugby player Maro Itoje and those who forged his grit, resilience, and determination.

Director | Tucker Bliss @ RESET

Superbowl LVIII

Editor's Pick-on AdAge and featured on The Today Show.

Set to the iconic song, “Time of Your Life”, our latest fully integrated campaign with UKG is a celebration of the sheer joy that comes with being part of an incredible workplace.

Directed by Tucker Bliss of Reset Content, this campaign captures the essence of a workplace that’s not just about meetings and deadlines, but about creating moments that make your heart sing.

Nothing Feels As Good As a Great Place to Work looks to redefine the workplace narrative, proving that a great place to work isn’t just good for the soul, it’s also a catalyst for success.

Director | Agustin Alberdi @ Landia

Atlantis, Paradise Island is an established resort with over 25 years of brand prestige. To celebrate their 25th anniversary year they underwent extensive modernizations and looked to Zambezi to showcase these updates in a new 360 brand campaign and reclaim their icon status as the premier destination synonymous with the Bahamas.

The work debuted on October 23rd with a cross-media experience in video, social, digital and print in prominent publications, including Elle, Vanity and Travel and Leisure.

Additionally, the campaign’s themes of discovery overtook Las Vegas during Formula One weekend last month, and play a key role in high-traffic areas during the holiday shopping season across the United States. While continuing to run in the United States in 2024, the campaign will expand globally to Canada and the United Kingdom.

Director | Ringan Ledwidge @ Rattling Stick

The Brand launch TV commercial was built around the insight that Honda is passionate about the safety of everyone—not just the people who drive their vehicles, but everyone who shares the road with them, including other drivers, bicyclists and pedestrians.

And preventing a collision doesn’t just protect the lives of everyone on the road. It protects the lives of everyone who cares about them.

Behind-the-Scenes:

The TV spot was originally concepted and sold as one continuous take with our main character (Mark) frozen in time with everyone he loves lined up behind him in the middle of a road at night. 

Director Ringan Ledwidge changed the visual approach and features each person in their own environment, removing the VFX altogether. We find that the audience can now further relate to the depth of emotion in each vignette. We had fun guiding the process from sold script to a transformed and very moving final piece.

Director | Barry Sonnenfeld @ Pony Show

As a child, fairytales are full of castles and fire breathing dragons, but as an adult those fairytales evolve into dreams of a workplace with a supportive environment. With this in mind, we subverted the bedtime story tradition with a young girl reading to her dad instead, and created a fantastical world fit for every workplace, full of vibrant CG scenarios brought to life by legendary director Barry Sonnenfeld. And to reach the executive-level decision makers who can tap into the unique UKG Life-work Technology™ to better understand the employee experience, we launched the campaign on air during game one of the World Series.

Once Upon A Farm

Director | Samantha & Arturo @ Park Pictures

Director | Douglas Avery

For over 125 years, the USGA has been a champion for equality in the game of golf; believing that the women’s game is just as exciting, breathtaking, and life-changing as the men’s. To illustrate this we partnered with actress and avid golfer, Kathryn Newton, to show the patience, determination, and skill it takes to not only make the U.S. Women’s Open but become the greatest in the game.

Director | Jeremy Saulnier @ Neighborhood Watch

Welcome to the Traegerhood

Last year, we introduced the world to the Traegerhood, a place with slow cooking and fast friends. This year we took another step into the Traegerhood with Jeremy Saulnier and Neighborhood Watch, offering an even more detailed look into the magical place that exists at the intersection of taste and togetherness, where sharing food with friends is about more than just flavor, it’s the flavor of life.

The Birds and the Brisket TVC

Every kid in the Traegerhood reaches an age when it’s time they got The Talk, and learned once and for all about the miracle of flavor. Our film features a curious little girl, grilling her mom about the secrets of grilling, and learning about the beautiful thing that’s created when friends and family come together to share delicious food together. The Birds and the Brisket, shows viewers a familiar family moment through an entirely new, and entirely delicious lens that’s equal parts heartwarming and hilarious.

Big News

The first of two supporting spots that act as companion pieces to The Birds and the Brisket, Big News takes another familiar family trope and turns it on its head. When a young husband receives news that the moment every young couple dreams about has arrived, he can barely contain his excitement, and immediately calls his parents to share the good news. Is it a boy? Is it a girl? Nope, it’s a brisket!

Smells Like Smoke

Kids don’t stay kids forever. Eventually they turn into teenagers and get into all kinds of trouble. Only in the Traegerhood, getting caught smoking smells a little different. When a no-nonsense mom catches her son using the Traeger without her, she marches him right back outside to teach him a life lesson in flavor that he’ll never forget.

Director(s) | Marie Hyon & Marco Spier @ Psyop

Honda used augmented reality to deliver the 'Ultimate Get Well Card', a magical card filled with messages from well-wishers around the country and personalized for pediatric patients at the Children’s Hospital of Orange County (CHOC).

We worked with Psyop to transform a CHOC hospital room into a winter wonderland. Here we brought to life crowdsourced messages from well-wishers viewed by young patients through an augmented reality experience designed by the Psyop Lab.

In the 'Ultimate Get Well Card', children see their name personalized on the front of the card, which then magically opens to reveal the contents on paper that come to life and fill the room. As the child interacts with the card, the images float forward and flip over to reveal heartwarming content. Utilizing both text and video, we surround the child with loving holiday messages.

A short film was cut at Exile from the experience, which was posted on Honda’s social channels. For every Facebook 'Like' or 'Love' of the video, Honda donated $1 each up to a total of $100,000, to both CHOC and the Pediatric Brain Tumor Foundation (PBTF), Honda’s charity for more than 26 years.

In 2019, the Los Angeles LGBT Center celebrated its 50th anniversary. To commemorate this momentous occasion, the Center worked with RPA to create a striking new logo that celebrates the relentless efforts of the community in the fight for equality by using images from multiple protest signs to create a singular symbol.

To both pay tribute to the movement’s past and convey the momentum that is being carried into the future, RPA created a logo out of 292 images from collections at ONE National Gay & Lesbian Archives at the USC Libraries. We spent weeks sifting through crates of photos in the archive, finding those that would best serve our work and then researching and finding the photographers and negotiating terms of use. All the images were taken from protests from the past 50 years from several different mobilizations around the US, mainly in Los Angeles.

A video, narrated by Patricia Arquette, tells the story of how the innovative logo was crafted. Electric Theatre Collective volunteered their time to create this piece for us and Lime Studios did the same to bring the audio to life.

More than 125 letters or symbols were chosen from different protest signs to make up the logo. The new 'Forward for 50' logo directly speaks to the Center’s 50-year commitment to moving in just one direction — toward progress, by honoring the decades of struggle that have paved the way to freedoms and acceptance.

The font will be available for download on the Center’s website. Additionally, stencils created out of the font easily enable people to create present day signage of their own in celebration of the progress made over the past 50 years.

ABOUT THE WORK

In 2019, our client challenged us to think up an idea more powerful than a charity donation. Our answer, Project Courage, is a national initiative aimed at reducing stress and anxiety for children in the hospital. For Project Courage, we created the Honda Shogo, a small electric vehicle made just for kids in hospitals that allows them to drive themselves down the hallways to their treatments, turning what could be a stressful journey into a fun ride. To bring the Honda Shogo to life required a collaboration between a team of engineers at American Honda Motor Company and a team of medical professionals at Children’s Health of Orange County (CHOC). Each feature of the Shogo was built around the specific needs of hospitalized children—including patients with mobility challenges and patients who require continuous support from a ventilator or IV drip. There is a push bar that allows staff to push patients unable to drive themselves. There’s even a working horn with encouraging sounds and a customizable license plate. Medical professionals at CHOC have seen dramatic results from the use of the Honda Shogo. Dr. Peter Yu says, “You can really see the impact that the Honda Shogo has made in a patient when you speak to them after a ride. They have more energy and excitement. It is a great tool to help engage patients and get them back to full health.” This is only the beginning for Project Courage. More vehicles are being rolled out across the country this year as Honda remains committed to improving the lives of young patients. In this film, we see the dramatic impact that driving the Honda Shogo has on hospitalized children. The smiles and laughter it brings them not only impacts their lives and their families, but also helps them on their road to recovery.

Director(s) | Terri Timely @ Park Pictures

American Honda debuted this TV spot which touted new program benefits for certified pre-owned vehicles.

Honda’s spot, “At Peace,”  shows how searching for and purchasing a used Honda vehicle can be as stress-free as relaxing on the beach. Shot by the director duo Terri Timely, the spot takes the viewer from an office setting to a tropical beach scene as the set transforms in-camera. We had fun seeing this come to life!

Director(s) | Augustus Punch @ Superprime

We worked with Diesel and Alexandra to design a visually stunning landscape, the Distractible Course, which puts Honda vehicles to the test. As drivers make their way along the desert road, teams of Honda engineers try to distract them. This demonstrates how Honda Sensing features like Forward Collision Warning and Lane Departure Warning initiate and save the day.

Director | Rob Leggatt @ Knucklehead

For Honda’s Spring Sales Event, we shot with IndyCar driver James Hinchcliffe to bring the “Dream Garage” to life. We sourced Honda racing vehicles from across the country to fill out the dream space since every Honda has the soul of a race car. We see James interacting with the racecar in front of him as it transforms in magical ways into a different road-ready Honda in each spot.

I’ve been lucky enough to work on a multitude of varied project types over my decade with RPA. Here is a sampling of some of those.

and a family portrait…cat included.

Director | Henry Lu

The fine attention to detail and craft of making a mattress by hand is worthy of pride. The opportunity to re-brand a company such as Stearns & Foster from the perspective of their craftsmen was exciting for us. The ability to engage an audience through authentic voices gains the viewer’s confidence in a deeper way. Giving the audience a glimpse of how the inner mechanisms really work, capturing how these beds are made along with our craftsmen’s drive to perfection takes our viewers on a cinematic journey.

We shot with the real deal craftsmen from Albany, North Carolina and Los Angeles - the masters of Stearns & Foster, and this crew genuinely love what they do. It matters to them and they take tremendous pride in their work and that’s what really resonated with us.